This winery was started in 1983 by Concha Y Toro and is now one of the largest wineries in Chile. We spoke with Fernando Pavon, the export manager of the company, and he gave us a greater understanding of how the company operates and how much it has grown in the last six years. From 2004 to 2009, they went from twenty-four thousand cases of wine to two hundred seven thousand cases of wine and went from three percent organic product to twenty-five percent organic product. Their portfolio up to date has twenty-five plus labels that are organically certified and sold on the shelf.

He emphasized on educating the consumers on and organic farming that way they will be more open minded with the organic concept. Although it is imported educating the consumer, it is also essential to educate the workers within the company on the importance of organic farming and the process that has to be followed.